27.08.2025 10:00
Gietz Vodka Label
Label Embellishment on Gietz ROFO 450 ECO
At Labelexpo 2025, booth 4D26, Gietz showcases a premium spirit label, in a multi stroke approach. Precise fine lining and deep embossing textures on an exquisite matt black paper impart remarkable haptics and elegance to the “Gietz Vodka“ label.
The label design highlights the capabilities of the Gietz ROFO 450 ECO hot foil stamping unit – the core model for high-end narrow-web embellishment processes: outstanding precision, efficiency, and a large stamping surface.
The label is produced exclusively on the Gietz ROFO 450 ECO. There is no print beforehand, the label is pure embellishment.
The fully embossed label with its high complexity demonstrates the advantages of the Gietz ROFO 450 ECO well.
The label design features a precise line pattern of horizontal and diagonal lines that meet at an exact intersection on the left and right. Two transfer colors are used in the first two strokes: LUXOR ALUFIN 302 und LUXOR ALUFIN Matte 152.
In the third stroke, the lettering “GIETZ” is highlighted with a prismatic relief using a LUMAFIN® Clear 799, while the letters of “VODKA” receive individual texture embossing, using the same product.
The fourth stroke refines the back label haptically with blind embossing. Three distinctive textures are available, which can be flexibly exchanged, thanks to interchangeable inserts from H+M. To protect the blind embossing, a polyester carrier is being used. This fourth and final stroke completes the design of the Gietz Vodka.
A precise fitting necktie complements the label and underlines the high-quality impression of the bottle.
The substrate used is Avery Dennison Fasson® SOFT TOUCH BLACK FSC – a high-quality, deep black label paper with a velvety feel that is ideal for sophisticated embellishments.
Focus on the design
The path to design
To present the Gietz ROFO 450 ECO in the best possible way, a label was created that demonstrates the advantages of the machine. The Gietz label design was realized in close cooperation with our partners.
Leonhard Kurz supported with their expertise in the choice of transfer products and provided the appropriate qualities for the job.
Hinderer + Mühlich accompanied us with their expertise in the field of embossing tools. Together, structures were evaluated, and the appropriate tools were worked out – from the finest flat stamping tools to precise combination foiling and embossing tools and interchangeable inserts.
Avery Dennison provided the elegant, matt black substrate, ideal for high-quality printed and embellished products.
Thanks to the close cooperation and the combined know-how of all partners, a label was created that perfectly combines technology, design and precision.
Visualization with DREAMCOMPOSER
With the DREAMCOMPOSER® software, high-quality print and packaging designs can be visualized quickly and easily in 3D.
With over a hundred transfer decorations and exclusive effects, the KURZ DREAMCOMPOSER® offers the possibility to design embellishments according to individual ideas.
Gietz used the DREAMCOMPOSER® in this project to carefully select both the structures and the transfer colors and to find the optimal combination for the label. In addition, the DREAMCOMPOSER helped in communication with all parties involved, thanks to impressive advance visualization of the design.
Production at Gietz
To evaluate the application and optimize the production, Gietz technicians have already set up the ROFO 450 ECO in the assembly hall at Gietz's headquarters. This made it possible to test transfer product qualities in advance and optimize production parameters.
Partner
The project was carried out in close cooperation with the following partners:
- Leonhard Kurz Stiftung & Co. KG (Transfer Products)
- Hinderer + Mühlich GmbH & Co. KG (Embossing tools)
- Avery Dennison (Substrate)
About the Gietz Vodka
The "Gietz Vodka", originally "Blue St. Gallen Vodka", is produced by the «Brunner distillery» in St. Gallen, Switzerland and is made from blue noble potatoes. It stands for regionality, sustainability and the highest quality. With an alcohol content of 40% by volume, it convinces with a clear, pure taste.
The stylish bottle with the "Gietz Vodka" label is used as a high-quality gift for customers and partners.
About the ROFO 450 ECO
The ROFO 450 ECO is specifically developed as a core model for narrow web embellishment processes of printed and non-printed web substrates. This makes it the perfect solution for the fundamentals of label production and packaging printing. The ROFO 450 ECO is designed to process pressure sensitive materials (adhesive label stock), paper, cardboard, plastic film, and composite substrates. It provides reliable and qualitative hot foil stamping and embossing results.